⚡ LIMITED STOCK: ONLY 1 MICHAEL AVAILABLE · FREE INTERVIEW WITH EVERY ORDER
mounds of ads
UNIT #001 · IN STOCK
BESTSELLER
Michael Mound headshot
✓ 100% FLUFF-FREE
⚡ 48H DISPATCH
★ 11+ YRS DIRECT RESPONSE
scienceMICHAEL MOUND™ DTC LABS 1 SLOT AVAILABLE

The Full-Stack DTC Creative Strategist (v3.2 Growth & Paid Meta/TikTok Formula)

11+ yrs marketing & direct response 5+ yrs cold email for clients
$10,000/mo
1
shopping_cart ADD TO CART $10,000/MO
Buy with Mike Pay | 1-Click Fast Checkout
verified
30-Day Guarantee: If creative frameworks fail to outperform your CPA baseline inside 30 days, you can tell him to pack his bags.
campaignSPEC ADS · BUILT FROM LIVE META WINNERS

Ad Creatives Portfolio (What's in the Box)

Spec creatives for real DTC brands, built by studying the ads they're already running in the Meta Ad Library. Unofficial and not run, so no results claimed.

QU
Quasi
Sponsored public
more_horiz
✨ Wake up to dewy, hydrated skin. The Collagen Glow Up Mask works while you sleep.
Quasi Collagen Glow Up Mask spec static ad
officialquasi.com
Collagen Glow Up Mask 2.0
Shop Now
BENEFIT CALLOUT STATIC SPEC AD
Format: Product hero + 4 callouts Hook: Wake-up outcome

Turns the PDP benefit list into one outcome headline, a product hero and four benefit callouts.

SW
Solawave
Sponsored public
more_horiz
💗 Three minutes a day. That's the whole routine.
Solawave Wrinkle Retreat Pro LED Face Mask spec static ad
solawave.co
Wrinkle Retreat Pro LED Face Mask
Shop Now
REVIEW-LED STATIC SPEC AD
Format: Customer quote + lifestyle photo Hook: 3-minute ritual

Leads with a customer quote and the 3-minute ritual so the proof does the selling.

RY
RYZE
Sponsored public
more_horiz
☕ Your morning ritual, upgraded. Mushroom coffee for energy and focus, now 40% off.
RYZE Mushroom Coffee spec static ad
ryzesuperfoods.com
Mushroom Coffee: Save 40%
Shop Now
OFFER-LED STATIC SPEC AD
Format: Price anchor + benefit bar Hook: 40% off

Leads with the discount and the $45 to $27 price anchor, then three benefit icons for buyers close to purchase.

QU
Quasi
Sponsored public
more_horiz
✨ Wake up to dewy, hydrated skin. The Collagen Glow Up Mask works while you sleep.
Quasi Collagen Glow Up Mask spec static ad
officialquasi.com
Collagen Glow Up Mask 2.0
Shop Now
BENEFIT CALLOUT STATIC SPEC AD
Format: Product hero + 4 callouts Hook: Wake-up outcome

Turns the PDP benefit list into one outcome headline, a product hero and four benefit callouts.

QU
Quasi
Sponsored public
more_horiz
Four years ago I stopped looking in mirrors. ...See more

I'd spent hundreds on creams and my skin still looked grey and tired. Then my Korean colleague handed me a salmon PDRN mask. It goes on pink, and two hours later it's clear, so you know it all went in. Three months later I ran into my ex-husband at Target. He said I looked incredible. 30-day money-back guarantee.

officialquasi.com
It goes on pink. Two hours later it's clear.
Shop Now
PROBLEM-FIRST STORY VIDEO SPEC AD
Format: 30s AI animated story Hook: Stopped looking in mirrors

Iteration on Quasi's longest-running video ad. Same characters and style, one change: the problem comes first, so the Target payoff becomes the ending.

descriptionView brief
RY
RYZE
Sponsored public
more_horiz
☕ Your morning ritual, upgraded. Mushroom coffee for energy and focus, now 40% off.
RYZE Mushroom Coffee spec static ad
ryzesuperfoods.com
Mushroom Coffee: Save 40%
Shop Now
OFFER-LED STATIC SPEC AD
Format: Price anchor + benefit bar Hook: 40% off

Leads with the discount and the $45 to $27 price anchor, then three benefit icons for buyers close to purchase.

What clients say.

Here are just a few of the reviews from my Upwork profile, all publicly verified.

workspace_premium 100% Job Success
star Top Rated
71+
Total jobs completed on the platform
100+
Client engagements in total
UK copywriting guru needed
star star star star star
5.0
ENDORSED BY CLIENT

"I've been constantly impressed by Michael's ability to understand the target audiences and craft them the right kind of messages to our different marketing channels. Professional communication and a can-do attitude. Perfect combination of skills. It's been a real pleasure to work with Michael!"

Clear Communicator Collaborative Professional
Facebook Campaigns / Advertising
star star star star star
5.0
ENDORSED BY CLIENT

"Ability to understand the need and then to suggest and deliver a full package. Mike is my go-to for all things Facebook/SEO. It was a pleasure working with Mike."

Clear Communicator Collaborative Solution Oriented
Facebook Ads Phase 2 - Funnel Campaign
star star star star star
5.0
ENDORSED BY CLIENT

"This is our second project with Mike and it won't be the last. Great work, comprehensive delivery."

Committed to Quality
Conversion-driven copywriting needed
star star star star star
5.0
ENDORSED BY CLIENT

"Michael's talent in writing conversion-driven copy is remarkable! Thank you."

Committed to Quality
CRO copywriter for needed for email and landing page
star star star star star
5.0
ENDORSED BY CLIENT

"Michael is an excellent writer with the just amount of creativity and conversion-focused writing skills. He always produced great work and it was easy to work with him. I highly recommend him."

Collaborative Committed to Quality
Product Pages Optimisation
star star star star star
5.0

"Mike is my go-to person for all things related to optimization and online adverts!!"

UK copywriting guru needed
star star star star star
5.0
ENDORSED BY CLIENT

"Exemplary results! Looking forward to working with you again :)"

Committed to Quality Collaborative
scienceACTIVE INGREDIENTS

What's in the Formula

11+ yrs
Marketing, copywriting & direct response

Hooks, offers and angles written to get a response, not to win awards.

5+ yrs
Cold email for clients

Split-testing angles, offers and copy every week, then scaling what wins.

Now
Meta creative strategy

Briefs, scripts, statics and AI UGC iterations built from brands' live winning ads.

CHECKOUT

Start with the free interview.

Bring your ad account's current winners. Michael will walk through how he'd iterate on them: the hooks, angles and formats he'd test next.

BOOK THE FREE INTERVIEW
Full Time hire $10,000/mo
shopping_bag Add to Cart